Have you heard that saying “If you fail to plan, you plan to fail.”? Well, I believe it’s so incredibly true, and today I wanted to share with you how I plan my social media for my business!
Everyone has their own goals for how they want to post to social media, but the key is to BE CONSISTENT. It doesn’t matter if you post once a week or once a month, but just be consistent so your audience knows what to expect!
I like to think that even though I love lists and planners, and having things organized and simplified, I’m pretty relaxed and easy going as well. But if you get me talking about how I organize things I can talk your ear off forever! haha. I have found that by planning out and prepping my social media at least a week in advance, I actually feel so free and way less stressed and pressured about social media.
For me, I personally plan on blogging three times a week (sometimes more), and posting to Instagram and Facebook five times a week each. I also try to make sure that I’m not posting the same thing to Instagram and Facebook each day unless I’m sharing about a blog post. But sometimes I’ll just share about my blog post in my insta-story instead of making a post. The options are endless! haha.
Every Thursday I fill out my content planner (this takes me about five minutes) and then every Friday during my office time that’s when I’m prepping gear for weddings, but also doing my social media prep for the following week!
I also try to plan out my blog posts a month in advance – meaning I just print a blank month calendar and fill in blog topic ideas. Then when I fill out my content planner for the week I already know what I want to blog about! It’s been a game changer, and I actually find that the more I plan ahead, the more creative I get and the ideas really start to flow, so I’m actually able to plan out weeks at a time because I get so many ideas! Doing things in advance can really make things SO much better for you!
Even though I create this plan each week, I also give myself the freedom to change things up if I’m feeling something different I’m wanting to share about! I never post in real time (thank you Planoly and facebook scheduler!) so I have so much of my life back!
I like to post a variety of personal things, my work, and then other tips and tricks for photographers, small business owners, and just life in general. I try to keep it joyful, real, and I don’t shy away from the hard stuff as it comes up. I want this to be a legacy I leave behind someday, so that Lily can see it when she’s older and see how much I freaking loved being her mama, and how joyful I am about life.
If you need a social media content planner, I have a FREE template for you to use! All you have to do is click on the link below, enter your e-mail address and you’ll get the template for you to print and fill out on your own! You’ll be planning your own social media content in no time!
>> Grab your free social media content planner template here! <<
Linda is a Portland-based photographer specializing in weddings and creating family legacies from Portland to Boston and across New England. You can see more of her work online at lindabarryphotography.com, on Instagram, or on Facebook. If you want to reach out directly: linda@lindabarryphotography.com.
Linda is a Portland-based photographer specializing in weddings and creating family legacies from Portland to Boston and across New England. You can see more of her work online at lindabarryphotography.com, on Instagram, or on Facebook. If you want to reach out directly: linda@lindabarryphotography.com.
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