Just a couple of months ago, I worked really hard to create my first wedding guide! I am very happy with it, and I feel like it makes my initial conversations with potential clients so much more efficient, and consistent. So, I wanted to give you all five tips that I learned throughout the process of making this guide.
#1. Keep images per spread the same color scheme.
When I submitted images to be published on a blog, I found out that it is better to have images that are all color, or all black and white. So, I kept that same rule for my wedding guide. Each spread (each set of two pages) is all color, or all black and white, and I think it provides a much more cohesive and professional feel to the guide.
#2. Have someone spell check your guide.
I spell checked my guide several times, but I still missed some mistakes (that I still need to go back and fix!) that a friend caught when I showed her my guide.
#3. Keep fonts consistent.
I have two fonts throughout the guide – one for the titles of each page, and one for the text in the body of the page.
#4. Choose topics that are important to you and your brand.
I love details, so I had a page dedicated to details. I also love engagement sessions, so I also had a page for engagement sessions. Really think through what you are trying to get across to your potential clients about your brand, and make sure its in your guide. Also, be sure to include an “about me” page!
#5. When you are actually making the guide, be sure to keep your original .psd files.
I made each page in Photoshop CS5, and I saved a PDF version, and a .psd version. That way, I can go back at any time and edit the .psd version without having to re-do the entire page from scratch.
I’m not an expert on this at all, but these are some things that I thought may be helpful to other photographers who may be making a guide for the first time! If there are any questions about making guides, be sure to ask!
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